The Betterment Project

'Our departure point is that no one's interested' Oatly's John Schoolcraft on media

3 mins (Watch) John Schoolcraft is the brains behind Oatly’s brilliant creative. He’s transformed Oatly from a rather ‘uninspiring’ oat drink company, into a fearless challenger taking on the relevance of milk and dairy in the modern world.

'Our departure point is that no one's interested' Oatly's John Schoolcraft on media