The Betterment Project

Gregory Alexander

Co-Founder, A Club Called Rhonda | @omgregory


Why Him

In 2008, he created a hedonistic dance party that bridged the gap between straight and gay nightlife. In the decade since, he’s turned A Club Called Rhonda into a local institution and exported the concept to cities from Paris to Tokyo.


Where does your drive come from?

It comes from a desire to better myself and to drive progress for the various communities I represent.


What daily habits keep you going?

I would love to say I’ve figured out a way to get all the sleep

I need, but sadly that’s still something I’m tinkering with. For now, coffee in the morning is absolutely essential to kickstart my brain. And listening to music during the work day helps me feel more productive.


What simple change to your routine has had a profound effect on those around you?

Calling, texting or DMing as soon as I think of someone—even if I don’t have a lot to say. It’s sometimes hard to find time to respond to everyone, but a simple text when I’m thinking of someone helps me stay at least semi-connected.

Recommended For you

The most advanced natural sleep gummy. Calm your mind so you can relax, zzz and wake up fresh.

Developed for both men and women, to rapidly reduce pain and inflammation.

The most advanced anti-anxiety gummies. Take the edge off, so you can focus on what matters.

for men

Engineered for men. The easiest way to optimize your mind and body.

A 30-Day supply of Anti-Inflammatory Pills—a 100% natural solution providing long lasting relief from persistent pain.

Rejuvenate your complexion with a gentle exfoliating cleanser.

A nourishing daily SPF 30 moisturizer enhanced with skin-supportive Vitamins B, C, and E.

Leave skin feeling soft and supple with this hydrating overnight moisturizer.

An all-natural, daily gummy to sharpen focus and promote flow state.

Combining our De-Stress gummies with our Sleep gummies. The most advanced way to reduce daytime anxiety and improve sleep.

The most advanced natural sleep gummy. Calm your mind so you can relax, zzz and wake up fresh.

limited edition

Why have one when you can have two?

An all-in-one skincare maintenance kit comprising Cleanser, SPF Moisturizer, and Rebuilding Night Cream.

Get Radical Relief with this powerful, natural system to reduce pain and inflammation.

The easiest way to optimize how you look, feel and perform.

Serious support for your mind and body.