The Betterment Project

Eric Hinman

Entrepreneur & Angel Investor @erichinman


Why Him

A five-time Ironman and veteran entrepreneur, he co-founded Urban Life Athletics, a fitness facility, and Original Grain, a healthy fast-casual restaurant. As an investor, he champions disruptors in the fitness and wellness industries.


Where does your drive come from?

I’ve always been very competitive with myself, seeking peak performance physically, mentally and spiritually. If you’re the best version of yourself, you’ll exude positive energy and inspire those around you.


What daily habits keep you going?

I try to meet two or three new people every day. My deep connections with like-minded people have led to soul-gratifying opportunities. Surrounding yourself with positive people who want to see you thrive is a way of investing in yourself. I also seek discomfort every day—ice baths, extreme heat, anaerobic workouts. Train your mind to embrace discomfort and you’ll build a tolerance to stress.


What would you say to your 20-year-old self?

Don’t plan so much.


What simple change to your routine has had a profound effect on those around you?

Sharing my network with others. I make a conscious effort to connect like-minded people—the universe reciprocates, and we all benefit.


The best memories often result from going off the grid or off schedule. Describe one.

I go off the grid every day! My creativity is fueled by flow-state activities: being alone in the woods, mountain biking, downhill trail running, rock climbing and sitting in cold streams.

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