The Betterment Project

Eric Hinman

Entrepreneur & Angel Investor @erichinman

 

Why Him

A five-time Ironman and veteran entrepreneur, he co-founded Urban Life Athletics, a fitness facility, and Original Grain, a healthy fast-casual restaurant. As an investor, he champions disruptors in the fitness and wellness industries.

 

Where does your drive come from?

I’ve always been very competitive with myself, seeking peak performance physically, mentally and spiritually. If you’re the best version of yourself, you’ll exude positive energy and inspire those around you.

 

What daily habits keep you going?

I try to meet two or three new people every day. My deep connections with like-minded people have led to soul-gratifying opportunities. Surrounding yourself with positive people who want to see you thrive is a way of investing in yourself. I also seek discomfort every day—ice baths, extreme heat, anaerobic workouts. Train your mind to embrace discomfort and you’ll build a tolerance to stress.

 

What would you say to your 20-year-old self?

Don’t plan so much.

 

What simple change to your routine has had a profound effect on those around you?

Sharing my network with others. I make a conscious effort to connect like-minded people—the universe reciprocates, and we all benefit.

 

The best memories often result from going off the grid or off schedule. Describe one.

I go off the grid every day! My creativity is fueled by flow-state activities: being alone in the woods, mountain biking, downhill trail running, rock climbing and sitting in cold streams.

Recommended For you

Sleep Gummies + Melatonin
Sleep Gummies + Melatonin
Sleep Gummies + Melatonin
Sleep Gummies + Melatonin

Made with botanicals, adaptogens, PhytoMelatonin, and clinically studied ingredients. Perfect for jet lag or anyone needing some better Zzz’s.

Radical Relief Gel Roll On
Radical Relief Gel Roll On
Radical Relief Gel Roll On
Radical Relief Gel Roll On

Developed to rapidly reduce pain and inflammation.

Sleep Gummies (Melatonin Free)
Sleep Gummies (Melatonin Free)
Sleep Gummies (Melatonin Free)
Sleep Gummies (Melatonin Free)

The most advanced natural sleep gummy. Calm your mind so you can relax, zzz and wake up fresh.

for men
Complete Optimization for Men
Complete Optimization for Men
Complete Optimization for Men
Complete Optimization for Men

Engineered for men. The easiest way to optimize your mind and body.

De-Stress Gummies
De-Stress Gummies
De-Stress Gummies
De-Stress Gummies

The most advanced gummy that helps take the edge off, so you can focus on what matters.

Productivity Gummies
Productivity Gummies
Productivity Gummies
Productivity Gummies

An all-natural, daily gummy to sharpen focus and promote flow state.

Female Libido Gummies
Female Libido Gummies
Female Libido Gummies
Female Libido Gummies

An all-natural, daily solution to help enhance sexual arousal and function.

Male Libido Gummies
Male Libido Gummies
Male Libido Gummies
Male Libido Gummies

An all-natural, daily solution to help enhance sexual arousal and function.

Couples Libido Gummies
Couples Libido Gummies
Couples Libido Gummies
Couples Libido Gummies

One of the very few, truly win-win gifts we can think of.

IMMUNITY+
IMMUNITY+
IMMUNITY+
IMMUNITY+

Proven to maintain a strong and active immune system

Complete Calm System
Complete Calm System
Complete Calm System
Complete Calm System

An antidote to the stresses of 2023. Oh, and 2024.