The Betterment Project

Lyndon Cormack

Co-Founder, Herschel Supply Co. | @lyndon


Why Him

With his brother Jamie, he started Herschel, the accessories brand named for the Saskatchewan village where their great-grandparents settled in 1906. As Herschel’s managing director, he propelled the company to global prominence— and, through its investment arm, is building the foundation of a fashion empire.


Where does your drive come from?

Both my parents were hard workers. My father was a professional engineer who owned a small oil company, and my mother owned a daycare. They instilled drive at a young age.


What simple change to your routine has had a profound effect on those around you?

Understanding that there are many routes to get where you want to go—so be open to change. By opening up to others’ perspectives, you can end up further ahead than you thought.


The best memories often result from going off the grid or off schedule. Describe one.

I landed in Australia two weeks after my 18th birthday by myself with $600 in my bank account. It felt like a million miles away from home. There was no schedule and no plan, but I had to make it work. It was the best education of my life.

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