The Betterment Project

Bjorn Iooss

Photographer | @bjornlooss


Why Him

Equally at home on set, in studio or surfing his childhood breaks in Montauk, he has crafted the visual world of many of our favourite brands. His images have also appeared in the pages of Vogue, Vanity Fair and Harper’s Bazaar—as well as in this book.


What daily habits keep you going?

On the days I don’t have to travel or shoot, I usually have morn- ing coffee with my wife, then go for a swim before heading to my office.


What would you say to your 20-year-old self?

Enjoy the ride.


What simple change to your routine has had a profound effect on those around you?

Getting a good night’s sleep always makes for a better day.


The best memories often result from going off the grid or off schedule. Describe one.

In the late ’90s and early 2000s, our family used to vacation in Mexico along the Pacific Coast, at a place that had no electrici- ty. We would spend our days doing nothing but eating, surfing and reading—and yet the days would fly by.



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